An amateur video showing the result of mixing Diet Coke with Mentos candies exemplifies which growing trend in advertising?
A) YouTube webisodes
B) Consumer-generated messages
C) Multiple minicampaigns
D) Consumer-driven promotions
E) Competitive consumer messages

Question

An amateur video showing the result of mixing Diet Coke with Mentos candies exemplifies which growing trend in advertising?
A)	YouTube webisodes
B)	Consumer-generated messages
C)	Multiple minicampaigns
D)	Consumer-driven promotions
E)	Competitive consumer messages

Quizplus · Accepted Answer

The trend exemplified by an amateur video showing the result of mixing Diet Coke with Mentos candies is consumer-generated messages. This trend involves content created by consumers rather than the brand or company itself, often leading to increased engagement and sharing among viewers.

An Amateur Video Showing the Result of Mixing Diet Coke