When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to follow a new marketing opportunity,they are forming a horizontal marketing system.

Question

Quizplus · Accepted Answer

This is because the two businesses are operating at the same level in the same industry and are collaborating to pursue a common goal or opportunity, which is characteristic of a horizontal marketing system.

When the NewWay Dry Cleaners and the Easy Laundromat in Your