Which of the following is the most likely reason that employees at your firm regularly attend trade shows and seminars?
A) To analyze the product life cycle
B) To test new-product concepts
C) To get new-product ideas
D) To test-market new products
E) To implement a team-based new-product development approach

Question

Which of the following is the most likely reason that employees at your firm regularly attend trade shows and seminars?
A)	To analyze the product life cycle
B)	To test new-product concepts
C)	To get new-product ideas
D)	To test-market new products
E)	To implement a team-based new-product development approach

Quizplus · Accepted Answer

Attending trade shows and seminars allows employees to observe the latest trends, innovations, and products in their industry, which can inspire new-product ideas. These events are rich sources of information and networking opportunities, making them ideal for gathering insights that could lead to the development of new products.

Which of the Following Is the Most Likely Reason That