Which of the following is a product concept?
A) A battery-powered all-electric car
B) A pocket-size digital music player
C) An energy-efficient humidifier
D) A thin, lightweight laptop with extended battery life appealing to students and young professionals who want access to their computer anywhere, anytime
E) A high-tech, stylish running shoe with built-in sensors to record the distance the wearer has walked or run

Question

Which of the following is a product concept?
A)	A battery-powered all-electric car
B)	A pocket-size digital music player
C)	An energy-efficient humidifier
D)	A thin, lightweight laptop with extended battery life appealing to students and young professionals who want access to their computer anywhere, anytime
E)	A high-tech, stylish running shoe with built-in sensors to record the distance the wearer has walked or run

Quizplus · Accepted Answer

A product concept is an elaborated version of an idea turned into a tangible form with distinct features and a detailed description of how it meets consumers' needs. Choice D describes not just the product (a thin, lightweight laptop) but also its unique selling proposition (extended battery life) and its target market (students and young professionals), making it a clear example of a product concept.

Which of the Following Is a Product Concept