In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness?
A) Growth
B) Product development
C) Maturity
D) Introduction
E) Adoption

Question

In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness?
A)	Growth
B)	Product development
C)	Maturity
D)	Introduction
E)	Adoption

Quizplus · Accepted Answer

During the Introduction stage of the Product Life Cycle (PLC), promotional expenditures are especially high as companies aim to create consumer awareness and stimulate demand for the new product.

In Which Stage of the PLC Will Promotional Expenditures Be