Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
A) Growth
B) Decline
C) Maturity
D) Phase-in
E) Adoption

Question

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
A)	Growth
B)	Decline
C)	Maturity
D)	Phase-in
E)	Adoption

Quizplus · Accepted Answer

The maturity stage typically lasts longer than other stages in the Product Life Cycle (PLC) and presents significant challenges to marketing managers, including intense competition, market saturation, and the need for differentiation strategies to maintain market share.

Which Stage in the PLC Normally Lasts Longer and Poses