It's What's Hip,a chain of 18 music and CD stores,has discovered that carrying a weak product during the decline stage of the PLC can be very costly to a firm,and not just in profit terms.Which one of these is one of those additional costs?
A) Product development costs
B) Product testing costs
C) Requires advertising and sales force attention
D) Shipping and handling costs
E) Customer inquiry costs

Question

It's What's Hip,a chain of 18 music and CD stores,has discovered that carrying a weak product during the decline stage of the PLC can be very costly to a firm,and not just in profit terms.Which one of these is one of those additional costs?
A)	Product development costs
B)	Product testing costs
C)	Requires advertising and sales force attention
D)	Shipping and handling costs
E)	Customer inquiry costs

Quizplus · Accepted Answer

Carrying a weak product during its decline stage often requires continued investment in advertising and sales force attention to try and sustain sales, which can be an additional cost to the firm beyond just lost profits.

It's What's Hip,a Chain of 18 Music and CD Stores,has