Superior Luggage Company has undertaken the task of identifying its products in the decline stage of the PLC.Which of the following should be done in the identification process?
A) Regularly conduct focus groups
B) Regularly review market share
C) Regularly replace brand managers
D) Regularly review management's pet projects
E) Regularly reduce the promotional budget

Question

Superior Luggage Company has undertaken the task of identifying its products in the decline stage of the PLC.Which of the following should be done in the identification process?
A)	Regularly conduct focus groups
B)	Regularly review market share
C)	Regularly replace brand managers
D)	Regularly review management's pet projects
E)	Regularly reduce the promotional budget

Quizplus · Accepted Answer

Regularly reviewing market share is a key method for identifying products in the decline stage of the product life cycle (PLC), as declining market share is a strong indicator that a product is losing favor with consumers.

Superior Luggage Company Has Undertaken the Task of Identifying Its