Which of the following is an example of product mix depth?
A) Hamburger and cheeseburger
B) Hamburger and fries
C) Cola and ice cream
D) Cookies and chips
E) Pizza and pasta

Question

Which of the following is an example of product mix depth?
A)	Hamburger and cheeseburger
B)	Hamburger and fries
C)	Cola and ice cream
D)	Cookies and chips
E)	Pizza and pasta

Quizplus · Accepted Answer

Product mix depth refers to the variations or different versions of a product within the same product line. A hamburger and a cheeseburger are variations of the same basic product (burgers), illustrating product mix depth.

Which of the Following Is an Example of Product Mix