An apparel marketer is planning to launch an existing brand name into a new product category.Which brand development strategy is being implemented?
A) Line extension
B) Brand extension
C) Multibranding
D) New brands
E) Rebranding

Question

An apparel marketer is planning to launch an existing brand name into a new product category.Which brand development strategy is being implemented?
A)	Line extension
B)	Brand extension
C)	Multibranding
D)	New brands
E)	Rebranding

Quizplus · Accepted Answer

Brand extension is the strategy where a company uses an existing brand name to launch a product in a new category, leveraging the existing brand equity to enter new markets.

An Apparel Marketer Is Planning to Launch an Existing Brand