Which strategy involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number-one or number-two market share positions in their categories?
A) Megabrand
B) Service inseparability
C) Social marketing
D) Unsought product
E) Undifferentiated

Question

Which strategy involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number-one or number-two market share positions in their categories?
A)	Megabrand
B)	Service inseparability
C)	Social marketing
D)	Unsought product
E)	Undifferentiated

Quizplus · Accepted Answer

The Megabrand strategy involves concentrating marketing efforts and resources on a few, select brands that have the potential or current status of being the top performers in their market categories. This approach aims to maximize the impact and efficiency of marketing investments by focusing on brands that can achieve or maintain the number-one or number-two positions in their categories.

Which Strategy Involves Weeding Out Weaker Brands and Focusing Marketing