Which of the segmenting strategies carries higher-than-average risks in consumer markets?
A) Concentrated
B) Mass
C) Differentiated
D) Undifferentiated
E) Multiple-segment

Question

Which of the segmenting strategies carries higher-than-average risks in consumer markets?
A)	Concentrated
B)	Mass
C)	Differentiated
D)	Undifferentiated
E)	Multiple-segment

Quizplus · Accepted Answer

Concentrated marketing focuses on a single market segment, which carries higher-than-average risks because the company's success is tied to the performance of a single segment. If the chosen segment declines, the company's performance can suffer significantly.

Which of the Segmenting Strategies Carries Higher-Than-Average Risks in Consumer