Which type of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage,expertise,and performance?
A) Services differentiation
B) Channel differentiation
C) People differentiation
D) Product differentiation
E) Price differentiation

Question

Which type of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage,expertise,and performance?
A)	Services differentiation
B)	Channel differentiation
C)	People differentiation
D)	Product differentiation
E)	Price differentiation

Quizplus · Accepted Answer

Channel differentiation is used to gain a competitive advantage by focusing on how a company designs its distribution in terms of coverage, expertise, and performance. This involves selecting the most effective channels to reach customers and ensuring those channels perform optimally.

Which Type of Differentiation Is Used to Gain Competitive Advantage