Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it.What does USP stand for?
A) Unique selling product
B) Unique services practice
C) Unique sales pitch
D) Unique selling proposition
E) Unique strategic practice

Question

Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it.What does USP stand for?
A)	Unique selling product
B)	Unique services practice
C)	Unique sales pitch
D)	Unique selling proposition
E)	Unique strategic practice

Quizplus · Accepted Answer

USP stands for Unique Selling Proposition, a concept in marketing that suggests a product or service should have a distinct benefit or feature that sets it apart from competitors. Rosser Reeves, an advertising executive, emphasized the importance of a USP in branding and marketing strategies.

Ad Man Rosser Reeves Believes That Firms Should Develop a USP