What is the following an example of? "To busy,mobile professionals who need to always be in the loop,BlackBerry is a wireless connectivity solution that gives you an easier,more reliable way to stay connected to data,people,and resources while on the go."
A) Positioning statement
B) Service differentiation
C) Concentrated segmentation
D) Competitive advantage
E) Responsible target marketing

Question

What is the following an example of? "To busy,mobile professionals who need to always be in the loop,BlackBerry is a wireless connectivity solution that gives you an easier,more reliable way to stay connected to data,people,and resources while on the go."
A)	Positioning statement
B)	Service differentiation
C)	Concentrated segmentation
D)	Competitive advantage
E)	Responsible target marketing

Quizplus · Accepted Answer

This is an example of a positioning statement, which clearly defines the target audience (busy, mobile professionals), the product (BlackBerry), and the unique value proposition (an easier, more reliable way to stay connected to data, people, and resources while on the go).

What Is the Following an Example Of? "To Busy,mobile Professionals