Question 1

MTV targets the world's teenagers,who have similar needs and buying behaviour even though they are located in different countries.This is called ________ segmentation.

Accepted Answer

The answer of MTV targets the world's teenagers,who have similar...

Question 2

A marketer focuses on several commonalities among all consumers.This marketer appears to be engaging in ________.

Accepted Answer

The answer of A marketer focuses on several commonalities among...

Question 3

Which of the following is the most logical reason for Procter & Gamble's offering products that compete with one another on the same supermarket shelves?

Accepted Answer

Different people have varied preferences and needs, which means they seek different benefits from the products they purchase. By offering a range of products that might seem to compete with each other, Procter & Gamble can cater to a broader spectrum of consumer desires and requirements, thus maximizing their market coverage and customer satisfaction.

Question 4

Sanguine Services practises a marketing strategy where its limited resources are used to go after a large share of two small niches.Sanguine practises which one of these strategies?

Accepted Answer

Concentrated marketing strategy involves focusing resources on a few market segments to capture a large share of those segments. Sanguine Services is practicing this by targeting two small niches with its limited resources.

Question 5

When a business market segment is large or profitable enough to serve,it is termed ________.

Accepted Answer

The answer of When a business market segment is large...

Question 6

For a market segment to be ___________,it must mean that the size,purchasing power,and profiles of a market segment can be determined.

Accepted Answer

The answer of For a market segment to be ___________,it...

Question 7

In general,a company should enter only segments in which it can ________ and ________.

Accepted Answer

The answer of In general,a company should enter only segments...

Question 8

Fifty-five-year-old baby boomers share common needs in music and performers.When a music company decides to serve this group,the group is called a(n)________.

Accepted Answer

The answer of Fifty-five-year-old baby boomers share common needs in...

Question 9

ByWay Ventures chose a differentiated marketing strategy.The company had to weigh ________ against ________ when selecting this strategy.

Accepted Answer

The answer of ByWay Ventures chose a differentiated marketing strategy.The...

Question 10

When New Port Shipping uses segmented marketing,it targets several segments and designs separate offers for each one.This approach is called ________ marketing

Accepted Answer

The answer of When New Port Shipping uses segmented marketing,it...

Question 11

Jolene Enterprises mass-produces an all-purpose floor cleaner,mass-distributes it,and mass-promotes it.This firm uses ________ marketing.

Accepted Answer

The answer of Jolene Enterprises mass-produces an all-purpose floor cleaner,mass-distributes...

Question 12

You have discovered that the segments you are targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs.These segments are ________.

Accepted Answer

The answer of You have discovered that the segments you...

Question 13

________ and ________ segmentation provide the best basis for segmenting business markets according to many marketers.This is also true for consumer markets.

Accepted Answer

The answer of ________ and ________ segmentation provide the best...

Question 14

Mega Mining and Smelting Co.segments its foreign markets by their overall level of economic development.This firm segments on what basis?

Accepted Answer

The firm segments its foreign markets based on their overall level of economic development, which directly relates to economic factors. This segmentation approach allows the company to tailor its strategies according to the economic conditions of each market.

Question 15

The markets you have chosen to serve in four western states can be effectively reached and served.You would tell the marketing manager that these segments are ________.

Accepted Answer

The answer of The markets you have chosen to serve...

Question 16

Mass marketers,such as Walmart and Zellers,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?

Accepted Answer

Undifferentiated marketing is a strategy where a company decides to ignore market segment differences and appeal to the whole market with one offer or product line. This approach is characterized by marketing efforts that are uniform, aiming to reach the largest possible audience without customization.

Question 17

Successful niche marketing relies on a firm's ________ and its ________.

Accepted Answer

The answer of Successful niche marketing relies on a firm's...

Question 18

When an effective program can be designed for attracting and serving a chosen segment,the segment is best described as ________.

Accepted Answer

The answer of When an effective program can be designed...

Question 19

Developing a strong position within several segments creates more total sales than ________ marketing across all segments.

Accepted Answer

The answer of Developing a strong position within several segments...

Question 20

Procter & Gamble sells four brands of laundry detergent in Canada,each designed for one of six laundry segments Procter & Gamble has identified.Which of the following is a disadvantage of Procter & Gamble's differentiated marketing strategy?

Accepted Answer

Differentiated marketing strategies, where a company targets several market segments with a unique product for each, often lead to increased costs due to the need for separate marketing plans, production processes, and distribution channels for each brand or product.

Quiz 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers