Which of the following questions represents the market's perspective on the purchase issues stage of the consumption process?
A) What are the best sources of information to learn more about alternative choices?
B) Is acquiring a product a stressful or a pleasant experience?
C) How do situational factors, such as time pressure or store displays, affect the consumer's purchase decision?
D) How are consumer attitudes toward products formed and changed?
E) Does this person tell others about his or her experiences with the product?

Question

Which of the following questions represents the market's perspective on the purchase issues stage of the consumption process?
A)	What are the best sources of information to learn more about alternative choices?
B)	Is acquiring a product a stressful or a pleasant experience?
C)	How do situational factors, such as time pressure or store displays, affect the consumer's purchase decision?
D)	How are consumer attitudes toward products formed and changed?
E)	Does this person tell others about his or her experiences with the product?

Quizplus · Accepted Answer

The purchase issues stage focuses on factors affecting the consumer's decision at the point of purchase, such as situational factors like time pressure or store displays.

Which of the Following Questions Represents the Market's Perspective on the Purchase