Which of the following questions represents the market's perspective on the postpurchase issues stage of the consumption process?
A) What are the best sources of information to learn more about alternative choices?
B) Does the product provide pleasure or perform its intended function?
C) How do situational factors, such as time pressure or store displays, affect the consumer's purchase decision?
D) Is acquiring a product a stressful or a pleasant experience?
E) Does this person tell others about his or her experiences with the product?

Question

Which of the following questions represents the market's perspective on the postpurchase issues stage of the consumption process?
A)	What are the best sources of information to learn more about alternative choices?
B)	Does the product provide pleasure or perform its intended function?
C)	How do situational factors, such as time pressure or store displays, affect the consumer's purchase decision?
D)	Is acquiring a product a stressful or a pleasant experience?
E)	Does this person tell others about his or her experiences with the product?

Quizplus · Accepted Answer

The market's perspective on the postpurchase issues stage of the consumption process is concerned with how consumers evaluate and communicate their experiences with a product. Option E addresses this perspective by asking whether the person tells others about their experiences with the product.

Which of the Following Questions Represents the Market's Perspective on the Postpurchase