Which of the following is most true about conducting international marketing research?
A) It is on the decrease due to high costs.
B) Cultural differences are not great enough to skew results.
C) There is a lack of qualified research personnel.
D) Despite the costs of international research, the costs of not doing it are higher.
E) Interpretations of quality are consistent among different countries.

Question

Which of the following is most true about conducting international marketing research?
A)	It is on the decrease due to high costs.
B)	Cultural differences are not great enough to skew results.
C)	There is a lack of qualified research personnel.
D)	Despite the costs of international research, the costs of not doing it are higher.
E)	Interpretations of quality are consistent among different countries.

Quizplus · Accepted Answer

International marketing research is crucial for understanding diverse markets. Despite its costs, the potential losses from not understanding these markets can be significantly higher, making the investment in research worthwhile. Cultural differences, variations in interpretations of quality, and challenges in finding qualified personnel further emphasize the importance of tailored research strategies.

Which of the Following Is Most True About Conducting International