Question 1

________ involves thinking ahead in the design stage to create products that are easier to reuse,recycle,or recover.

Accepted Answer

The answer of ________ involves thinking ahead in the design...

Question 2

Companies can develop ________,which serves as a guide to the future.It shows how the company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

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The answer of Companies can develop ________,which serves as a...

Question 3

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

Accepted Answer

The answer of Minimizing pollution from production and all environmental...

Question 4

When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements,and society's long-run interests,it is practising ________ marketing.

Accepted Answer

The answer of When a company makes marketing decisions by...

Question 5

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts.This not only helps sustain the environment,but it is also highly profitable for the company.Such a practice is known as ________.

Accepted Answer

The answer of Xerox Corporation's Equipment Remanufacture and Parts Reuse...

Question 6

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

Accepted Answer

The answer of A company that makes products that give...

Question 7

The philosophy of ________ holds that a company's marketing should support the best long-run performance of the marketing system.

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The answer of The philosophy of ________ holds that a...

Question 8

Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.What does Jacob Engineering Group practise?

Accepted Answer

The answer of Jacob Engineering Group views and organizes its...

Question 9

As international trade barriers come down and global markets expand,environmental issues are having ________ impact on international trade.

Accepted Answer

The answer of As international trade barriers come down and...

Question 10

________ products give both high immediate satisfaction and high long-run benefits.

Accepted Answer

The answer of ________ products give both high immediate satisfaction...

Question 11

Which sustainable marketing principle requires that a company seek real product and marketing improvements?

Accepted Answer

The innovative principle in sustainable marketing emphasizes the need for companies to continuously seek real product and marketing improvements to meet both the immediate and future needs of customers and the broader society. This involves creating new solutions and approaches that are more sustainable and effective.

Question 12

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow ________.

Accepted Answer

The answer of Some firms define their purpose in narrow...

Question 13

Dove wanted to do more than just sell its beauty care products.The company was on a quest to discover "real beauty" and help women be happy just the way they are.As a result,the Dove Campaign for Real Beauty was successfully launched in 2004.Dove was practising which type of marketing?

Accepted Answer

Dove was practicing sense-of-mission marketing because it was focused on a social cause (promoting real beauty) rather than just selling products.

Question 14

What are deficient products?

Accepted Answer

Deficient products are those that lack both immediate appeal and long-term benefits, making them unattractive and not beneficial to consumers in any significant way.

Question 15

Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a nonprofit organization that brings young people into public service for a year.CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practising ________.

Accepted Answer

The answer of Timberland employees get 40 hours paid leave...

Question 16

Examples of pleasing products include ________.

Accepted Answer

The answer of Examples of pleasing products include ________....

Question 17

Dale's Drugstore sells cough medicine that is sour and ineffective.his is an example of a ________ product.

Accepted Answer

The answer of Dale's Drugstore sells cough medicine that is...

Question 18

After Sony and Microsoft soundly beat and outsold Nintendo's GameCube in the Video Game War of 200This is a successful example of ________ marketing.

Accepted Answer

The answer of After Sony and Microsoft soundly beat and...

Question 19

Which of the following is the best example of a desirable product?

Accepted Answer

A desirable product is one that provides both immediate satisfaction and long-term benefits, like a healthy and delicious breakfast food.

Question 20

ABC Inc.is currently designing a new product line with the goal of making each product easy to recover,reuse,or recycle.ABC Inc.hopes to recover many of these products when they reach the end of their lifecycle and reuse components in new products.ABC Inc.is in the ________ stage of environmental sustainability.

Accepted Answer

The answer of ABC Inc.is currently designing a new product...

Quiz 4: Sustainable Marketing: Social Responsibility and Ethics