When marketing manager Suzie Kwan discusses factors and forces outside marketing,such as political ones that affect marketing management's ability to build and maintain successful relationships with target customers,she is talking about the external marketing concept.

Question

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Suzie Kwan is discussing the external environment or macro-environment factors that affect a company's ability to serve its customers, not the external marketing concept. These factors include political, economic, social, technological, environmental, and legal influences.

When Marketing Manager Suzie Kwan Discusses Factors and Forces Outside