Question 1

Marketers should understand that a society's core beliefs and values have a high degree of ________.

Accepted Answer

The answer of Marketers should understand that a society's core...

Question 2

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ________ and ________.

Accepted Answer

The answer of The recent rash of business scandals and...

Question 3

New laws and their enforcement,affecting business around the world,will continue to ________.

Accepted Answer

The answer of New laws and their enforcement,affecting business around...

Question 4

Which of the following has encouraged marketers to pursue environmentally sustainable strategies?
A)	The competition act
B)	The black market
C)	The green movement
D)	Deregulation
E)	Green intervention

Accepted Answer

The green movement has encouraged marketers to pursue environmentally sustainable strategies by increasing consumer awareness and demand for eco-friendly products and practices.

Question 5

Business legislation has been created for three basic reasons: to protect companies from each other,to protect consumers,and to ________.

Accepted Answer

The answer of Business legislation has been created for three...

Question 6

A society's ________ are expressed in how people view themselves,organizations,society,nature,and the universe.

Accepted Answer

The answer of A society's ________ are expressed in how...

Question 7

What legislation did the Canadian government pass in order to establish stringent pollution-control measures as well as the means for their enforcement?
A)	The Environmental Protection Act
B)	The Competition Act
C)	The Food and Drug Act
D)	The Consumer Packaging and Labelling Act
E)	The Personal Information Protection Act

Accepted Answer

The Environmental Protection Act is the legislation passed by the Canadian government to establish stringent pollution-control measures and the means for their enforcement. This act focuses on preventing pollution and protecting the environment and human health through regulations and standards.

Question 8

The legislation created that requires certain commodities to be properly labelled or described in advertising for the purpose of indicating material content or quality is called the ________.

Accepted Answer

The answer of The legislation created that requires certain commodities...

Question 9

A society's basic values,perceptions,preferences,and behaviours are all part of its ________ environment.

Accepted Answer

The answer of A society's basic values,perceptions,preferences,and behaviours are all...

Question 10

In a tiered market,companies target which of the following?
A)	Affluent consumers only
B)	Consumers of modest means only
C)	The middle class only
D)	From the affluent to the less affluent
E)	Professionals only

Accepted Answer

In a tiered market, companies aim to cater to a wide range of consumers, from the affluent to the less affluent, by offering products or services at various price points and quality levels to appeal to different segments of the market.

Question 11

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

Accepted Answer

The answer of The natural resources that are needed as...

Question 12

Even the most liberal advocates of free-market economies agree that the system works best with ________ regulation.

Accepted Answer

The answer of Even the most liberal advocates of free-market...

Question 13

Which of the following marketing activities is forbidden by the Competition Act?
A)	Sales of misbranded food
B)	Disclosure of personal information
C)	Resale price maintenance
D)	Commodity labelling
E)	Cosmetics advertising

Accepted Answer

Resale price maintenance is specifically prohibited by the Competition Act. This practice involves a supplier controlling the retail price of a product by setting a minimum resale price and restricting retailers from selling below that price, which can limit competition.

Question 14

Value marketing is the strategy of offering consumers ________.

Accepted Answer

The answer of Value marketing is the strategy of offering...

Question 15

Which of the following statements about income distribution in Canada is true?
A)	Wealth is widespread among Aboriginal reserves.
B)	Canadians in the top 5 percent of wage earners account for approximately 25 percent of the total income earned.
C)	This distribution of income has created an untiered market.
D)	The earnings of Canada's middle class are increasing.
E)	The median earnings among the top 20 percent of Canadian full-time workers decreased over 16 percent since the last census.

Accepted Answer

Canadians in the top 5 percent of wage earners indeed account for a significant portion of the total income, reflecting income inequality where a small percentage of the population holds a large share of the wealth. This is a common trend in many developed countries, including Canada.

Question 16

Marketers should be aware of laws,government agencies,and pressure groups that influence or limit various organizations and individuals in a given society.This is most accurately described as the ________ environment.

Accepted Answer

The answer of Marketers should be aware of laws,government agencies,and...

Question 17

Cause-related marketing is a(n)________.

Accepted Answer

The answer of Cause-related marketing is a(n)________....

Question 18

A regional supermarket chain runs print,radio,and television advertisements announcing that 1 percent of each of its sales is donated to local after-school programs for underprivileged youth.This is an example of ________ marketing.

Accepted Answer

The answer of A regional supermarket chain runs print,radio,and television...

Question 19

Your company is making negotiations to enter a market in Lower Albania.You would most likely discover that ________ beliefs and values are open to change in this country.

Accepted Answer

The answer of Your company is making negotiations to enter...

Question 20

A(n)________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities for world trade.

Accepted Answer

The answer of A(n)________ economy consumes most of its own...

Quiz 3: Analyzing the Marketing Environment