In measuring financial ROI,both the R and the I are uniformly measured in dollars.But there is as of yet no consistent definition of marketing ROI.

Name: In measuring financial ROI,both the R and the I are uniformly measured in dollars.But there is as of yet no consistent definition of marketing ROI.
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Measuring marketing ROI is not as straightforward as measuring financial ROI, and there is no standardized definition of marketing ROI.

In Measuring Financial ROI,both the R and the I Are