Which of the following is the first step in strategic planning?
A) Set objectives and goals.
B) Develop the business portfolio.
C) Define the company mission.
D) Plan marketing strategies.
E) Identify threats and weaknesses.

Question

Which of the following is the first step in strategic planning?
A)	Set objectives and goals.
B)	Develop the business portfolio.
C)	Define the company mission.
D)	Plan marketing strategies.
E)	Identify threats and weaknesses.

Quizplus · Accepted Answer

Defining the company mission is the first step in strategic planning as it sets the foundation and direction for all subsequent planning activities, including setting objectives, developing strategies, and identifying strengths and weaknesses.

Which of the Following Is the First Step in Strategic