The four marketing management functions are analysis, planning, implementation, and control.

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The four marketing management functions are analysis, planning, implementation, and control. Analysis involves gathering and analyzing information about the market, competitors, and consumers. Planning involves setting marketing goals and developing a marketing strategy to achieve those goals. Implementation involves executing the marketing plan by developing marketing tactics such as advertising, sales promotions, and public relations. Control involves monitoring and evaluating the effectiveness of the marketing plan and making adjustments as needed. These four functions are commonly referred to as the marketing management process.

The Four Marketing Management Functions Are Analysis, Planning, Implementation, and Control