All of the following steps pertain to the marketing control process EXCEPT ________.
A) setting goals
B) measuring performance
C) taking corrective action
D) defining the company's mission
E) evaluating the causes of gaps between expected and actual performance

Question

Quizplus · Accepted Answer

Defining the company's mission is part of strategic planning, not the marketing control process.

All of the Following Steps Pertain to the Marketing Control