A marketing plan begins with a(n) ________, which presents a brief summary of the main goals and recommendations of the plan for management review.
A) budget
B) opportunity analysis
C) threat analysis
D) executive summary
E) action program

Question

Quizplus · Accepted Answer

An executive summary is a brief overview of the main goals, strategies, and recommendations of a marketing plan. It is usually written after the rest of the plan has been completed and is intended to provide management with a concise summary of the plan's key points. The executive summary should include the marketing objectives, target market, positioning strategy, budget, and action plans. It is essential to capture the reader's attention and provide a clear understanding of what the marketing plan is about. It helps management quickly assess the plan and determine whether to proceed with implementation. An executive summary is a concise overview of the main goals and recommendations of a marketing plan, usually presented at the beginning of the plan. It provides management with a quick snapshot of the plan's key points, enabling them to make informed decisions about whether to support the plan or not. The other options - budget, opportunity analysis, threat analysis, and action program - are all components of a marketing plan, but they do not necessarily come first or provide a summary of the plan's main points. An executive summary is a brief overview of the main goals and recommendations of a marketing plan. It is typically the first section of the plan and serves as a snapshot for management to quickly understand the plan's contents. The executive summary is intended to provide a concise and high-level view of the plan, outlining the key objectives, strategies, and expected outcomes. It can help decision-makers quickly assess whether the plan aligns with the organization's overall goals and if it is worth investing more time and resources into reviewing the full plan. An executive summary is a brief overview of a marketing plan that highlights the main goals and recommendations of the plan. It provides a condensed version of the plan's key points and is designed to give management a quick understanding of the plan's objectives, strategies, and expected outcomes. The executive summary is typically placed at the beginning of the plan and serves as an introduction to the rest of the document. Budget, opportunity analysis, threat analysis, and action program are important components of a marketing plan, but they are not the best choice to begin the plan with as they require further elaboration and details that come later in the plan.

A Marketing Plan Begins with A(n) ________, Which Presents a Brief