________ refer(s) to meaningful sets of marketing performance measures in a single display used to monitor strategic marketing performance.
A) Field automation systems
B) Market segments
C) Market share
D) Marketing dashboards
E) Line extensions

Question

Quizplus · Accepted Answer

Marketing dashboards are a collection of marketing performance metrics displayed in a single interface for easy monitoring of marketing activities and outcomes. The metrics typically include data related to sales, customer engagement, brand awareness, and other key performance indicators (KPIs). By monitoring these metrics in real-time or on a regular basis, marketers can quickly identify trends and patterns, assess performance against goals, and make data-driven decisions to improve marketing outcomes. Field automation systems are software tools used to automate sales and marketing activities, while market segments refer to groups of customers with similar needs and characteristics. Market share refers to a company's percentage of total sales within a particular market, and line extensions refer to new product offerings within an existing product line.

________ Refer(s) to Meaningful Sets of Marketing Performance Measures in a Single