A SWOT analysis allows a marketer to evaluate the company's overall strengths, weaknesses, opportunities and threats.

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A SWOT analysis is a strategic planning tool used by marketers to evaluate the internal and external factors that affect a company's performance. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, which are used to identify and analyze the key factors that can impact a company's performance. By conducting a SWOT analysis, marketers can gain a better understanding of their company's current situation and develop effective marketing strategies that leverage their strengths, minimize their weaknesses, take advantage of opportunities, and mitigate potential threats.

A SWOT Analysis Allows a Marketer to Evaluate the Company's