Which of the following is a major advantage of the market organization?
A) The company is organized around the needs of specific customer segments.
B) The company exploits bleeding-edge technologies to keep ahead in the market.
C) The company has a flat organizational structure.
D) The company allows its salespeople to settle into a specific territory.
E) The company caters to a single, small market segment.

Question

Quizplus · Accepted Answer

One of the major advantages of the market organization is that the company is organized around the needs of specific customer segments. This means that the company focuses on understanding the needs and preferences of its target customers and tailors its products, services, and marketing efforts to meet those needs. This customer-centric approach can help the company build stronger relationships with its customers, increase customer loyalty, and ultimately drive higher sales and profits. In contrast, options B, C, D, and E do not necessarily represent major advantages of the market organization, as they are not directly related to customer-centricity or market focus.

Which of the Following Is a Major Advantage of the Market