Marketing control involves four steps including all the following EXCEPT ________.
A) setting specific marketing goals
B) measuring the marketing plan's performance in the marketplace
C) evaluating the causes of any differences between expected and actual performance
D) increasing the staffing in the planning department
E) taking corrective action to close the gaps between goals and performance

Question

Quizplus · Accepted Answer

Increasing the staffing in the planning department is not a step in the marketing control process. The process involves setting goals, measuring performance, evaluating differences, and taking corrective actions.

Marketing Control Involves Four Steps Including All the Following EXCEPT