________ refers to measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are achieved.
A) Marketing control
B) Marketing implementation
C) Satisficing
D) Prospecting
E) Benchmarking

Question

Quizplus · Accepted Answer

Marketing control refers to the process of measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are achieved. This involves setting performance standards, comparing actual performance against those standards, and taking corrective action when necessary to ensure that the desired objectives are met. Marketing control helps organizations to monitor and adjust their marketing efforts to ensure that they are on track to meet their goals and objectives. By implementing marketing control, organizations can identify problems and take corrective action before it's too late, which can help them to avoid costly mistakes and improve the overall effectiveness of their marketing efforts.

________ Refers to Measuring and Evaluating the Results of Marketing