More and more, companies are shifting their brand management focus from brand profitability toward ________.
A) technology management
B) product management
C) customer management
D) functional management
E) geographic management

Question

Quizplus · Accepted Answer

In recent years, there has been a significant shift in brand management focus from just brand profitability towards customer management. Customer management refers to the strategic approach that businesses use to manage their interactions with customers, which helps in building long-term relationships and brand loyalty.
Companies are increasingly realizing that building a strong relationship with customers is critical to the success of their brand in the long run. This has resulted in a shift towards customer-centric marketing strategies that focus on delivering personalized experiences and engaging customers at every touchpoint. By putting the customer at the center of their brand management efforts, companies can create a loyal customer base that will drive long-term profitability.
While technology management and product management are also important aspects of brand management, they are not the primary focus of the shift seen in recent years. Technology management is more concerned with the use of technology to improve business processes and operations, while product management is focused on developing and launching new products. While these areas are critical to brand success, they are not the primary drivers of the shift in brand management focus.
Functional management and geographic management are also important aspects of brand management, but they do not represent a significant shift in focus from brand profitability. Functional management involves managing various departments within a company, such as finance, human resources, and operations. Geographic management, on the other hand, involves managing a company's operations in different regions and countries.
In summary, the best choice for the shift in brand management focus is C) customer management because it represents the most significant shift in recent years, as companies realize the importance of building long-term relationships with customers for brand success.

More and More, Companies Are Shifting Their Brand Management Focus