Return on marketing investment refers to the net return from a marketing investment divided by the costs of the marketing investment.

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Return on marketing investment (ROMI) is a metric used to measure the effectiveness of a marketing campaign or strategy. It is calculated by dividing the net return (revenue generated minus the costs associated with the marketing investment) by the costs of the marketing investment. ROMI is expressed as a ratio or percentage, and it provides valuable insights into the profitability of a marketing investment. A higher ROMI indicates that a marketing campaign is generating more revenue than it is costing, making it a profitable investment.

Return on Marketing Investment Refers to the Net Return from a Marketing