The purpose of ________ is to ensure that the company achieves the sales, profits, and other goals set out in its annual marketing plan.
A) benchmarking
B) operating control
C) strategic control
D) SWOT analysis
E) a marketing audit

Question

Quizplus · Accepted Answer

Operating control refers to the process of monitoring day-to-day activities to ensure that they are consistent with the company's goals and objectives. It involves measuring actual performance against planned performance and taking corrective action if necessary to keep the company on track. In the context of the question, the purpose of operating control is to ensure that the company achieves the sales, profits, and other goals set out in its annual marketing plan. Benchmarking involves comparing a company's performance with that of its competitors or industry peers, strategic control involves monitoring and adjusting the overall strategic direction of the company, SWOT analysis is a tool used to assess a company's strengths, weaknesses, opportunities, and threats, and a marketing audit involves a comprehensive evaluation of a company's marketing activities and performance. While these other options may be useful in achieving marketing goals, they are not specifically focused on ensuring that a company achieves the sales, profits, and other goals set out in its annual marketing plan, as operating control is.

The Purpose of ________ Is to Ensure That the Company