Beyond standard performance measures,marketers are using customer-centred measures of marketing impact,such as customer acquisition,customer retention,customer lifetime value,and customer equity.

Question

Quizplus · Accepted Answer

This statement is true. Marketers are increasingly focusing on customer-centred measures to evaluate the impact of their marketing efforts, including customer acquisition, retention, lifetime value, and equity. These measures are believed to provide a more accurate and long-term perspective on the value of marketing activities than traditional performance measures.

Beyond Standard Performance Measures,marketers Are Using Customer-Centred Measures of Marketing