If Under Armour were move into non-performance leisure wear or begin making and marketing Under Armour fitness equipment,this would represent which strategy for growth?
A) Product development
B) Market development
C) Market penetration
D) Diversification
E) Partner development

Question

If Under Armour were move into non-performance leisure wear or begin making and marketing Under Armour fitness equipment,this would represent which strategy for growth?
A)	Product development
B)	Market development
C)	Market penetration
D)	Diversification
E)	Partner development

Quizplus · Accepted Answer

Diversification is the strategy of entering into a new market or industry which the business is not currently in, whilst also creating a new product for that new market. Moving into non-performance leisure wear or beginning to make and market fitness equipment represents entering new markets with new products for Under Armour.

If Under Armour Were Move into Non-Performance Leisure Wear or Begin