Which of the following is the marketing logic by which a company hopes to achieve profitable customer relationships?
A) Price
B) A consistent product mix
C) The value delivery network
D) Marketing strategy
E) Differentiation

Question

Which of the following is the marketing logic by which a company hopes to achieve profitable customer relationships?
A)	Price
B)	A consistent product mix
C)	The value delivery network
D)	Marketing strategy
E)	Differentiation

Quizplus · Accepted Answer

Marketing strategy is the overall approach a company takes to identify customer needs, create value, and build profitable relationships. It encompasses understanding the target market, creating a value proposition, and delivering products or services in a way that satisfies customers better than competitors.

Which of the Following Is the Marketing Logic by Which