Which of the following is the most common approach to marketing organization?
A) Geographic
B) Product management
C) Functional
D) Divisional
E) Combination

Question

Which of the following is the most common approach to marketing organization?
A)	Geographic
B)	Product management
C)	Functional
D)	Divisional
E)	Combination

Quizplus · Accepted Answer

The functional approach is the most common due to its efficiency in organizing activities by different functions such as sales, marketing, finance, etc. This allows for specialization and expertise within each function.

Which of the Following Is the Most Common Approach to Marketing