Which of the following is the first step in the marketing control process?
A) Setting goals
B) Measuring performance
C) Taking corrective action
D) Defining the mission
E) Evaluating the causes of gaps between expected and actual performance

Question

Which of the following is the first step in the marketing control process?
A)	Setting goals
B)	Measuring performance
C)	Taking corrective action
D)	Defining the mission
E)	Evaluating the causes of gaps between expected and actual performance

Quizplus · Accepted Answer

Setting goals is the first step in the marketing control process as it establishes the objectives that the marketing efforts aim to achieve, providing a foundation for the subsequent steps of measuring performance, evaluating gaps, and taking corrective actions.

Which of the Following Is the First Step in the Marketing