Stew Leonard,the owner of a highly successful regional supermarket chain,reacts adversely to losing a single customer sale.He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he or she remains in the area.Stew Leonard's concern is an illustration of which of the following?
A) Share of customer
B) Market share
C) Profitability
D) Customer lifetime value
E) Market share maintenance

Question

Stew Leonard,the owner of a highly successful regional supermarket chain,reacts adversely to losing a single customer sale.He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he or she remains in the area.Stew Leonard's concern is an illustration of which of the following?
A)	Share of customer
B)	Market share
C)	Profitability
D)	Customer lifetime value
E)	Market share maintenance

Quizplus · Accepted Answer

Stew Leonard's concern reflects the concept of Customer Lifetime Value (CLV), which is the total worth to a business of a customer over the whole period of their relationship. It's an important metric because it encourages businesses to shift their focus from short-term transactions to the long-term health of their customer relationships.

Stew Leonard,the Owner of a Highly Successful Regional Supermarket Chain,reacts