Beyond simply retaining good customers,marketers want to constantly increase their "share of customer." What does this mean in marketing terms?
A) Marketers want to increase their market share.
B) Marketers want to increase the portion they get of the customer's purchasing in their product categories.
C) Marketers want to increase the profit margin with this target market.
D) Marketers want to continuously increase their customers' levels of satisfaction.
E) Marketers want to turn satisfied customers into delighted customers.

Question

Beyond simply retaining good customers,marketers want to constantly increase their "share of customer." What does this mean in marketing terms?
A)	Marketers want to increase their market share.
B)	Marketers want to increase the portion they get of the customer's purchasing in their product categories.
C)	Marketers want to increase the profit margin with this target market.
D)	Marketers want to continuously increase their customers' levels of satisfaction.
E)	Marketers want to turn satisfied customers into delighted customers.

Quizplus · Accepted Answer

Increasing "share of customer" means that marketers aim to capture a larger portion of a customer's spending within the product categories they offer. This is distinct from increasing overall market share, which is about outperforming competitors across the entire market.

Beyond Simply Retaining Good Customers,marketers Want to Constantly Increase Their