Studying the way people use the web-what sites they visit,what products they buy,etc.-is an example of ____.
A) mass marketing
B) mass-market segmentation
C) one-to-one marketing
D) a crime

Question

Quizplus · Accepted Answer

Studying how individuals use the web, including their site visits and purchases, is an example of one-to-one marketing, which focuses on personalized interactions with consumers.

Studying the Way People Use the Web-What Sites They Visit,what