Roberta is trying to decide whether to vote for a political candidate. Based on what she has read about him, she has concluded that he is not qualified for the position, but she agrees with his political positions. Also, she trusts him and likes his decisive personality. In fact, she likes him so much that she sent a small donation to his campaign. Her opinion that the candidate is not qualified represents the ________ component of her attitude toward him.

Question

Quizplus · Accepted Answer

The cognitive component of an attitude refers to a person's beliefs and thoughts about a particular topic or person. In this case, Roberta's belief that the candidate is not qualified is her cognitive component of her attitude toward him. The feeling component (B) would refer to her emotional response to the candidate, which is not specified in the scenario. Intuition (C) is not generally considered a formal component of attitudes. Finally, a behavioral component (D) would refer to Roberta's actions toward the candidate, such as whether she would vote for him or not. While the scenario does mention that she sent a small donation to his campaign, it does not provide enough information to indicate an overall pattern of behavior toward the candidate.

Roberta Is Trying to Decide Whether to Vote for a Political