If the president says, "Everything in the war is going as planned. Trust me, I am the president," he is using what form of the elaboration likelihood model?

Question

Quizplus · Accepted Answer

The statement is attempting to persuade through the use of the speaker's authority as president, rather than appealing to the audience's careful evaluation of the evidence and arguments. This suggests peripheral-route processing is being used.

If the President Says, "Everything in the War Is Going