Who claimed that behavior is affected by reinforcement?
A) William James
B) Sigmund Freud
C) B. F. Skinner
D) Wilhelm Wundt

Question

Who claimed that behavior is affected by reinforcement?
A) William James
B) Sigmund Freud
C) B. F. Skinner 
D) Wilhelm Wundt

Quizplus · Accepted Answer

B. F. Skinner developed the theory of operant conditioning, which suggests that behavior is affected by reinforcement. This theory proposes that behaviors are strengthened by positive reinforcement, which is when a reward or pleasant consequence is given in response to the behavior, or negative reinforcement, which is when an unpleasant consequence is removed in response to the behavior. Skinner believed that behaviors can be modified through reinforcement, and that individuals can learn new behaviors through this process.

Who Claimed That Behavior Is Affected by Reinforcement