With skimming pricing, a company starts off with the highest price that keenly interested customers will pay.

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Skimming pricing strategy involves starting off with a high initial price for a product or service that attracts keenly interested customers who are willing to pay a premium price. The company gradually lowers the price over time as the demand from these early adopters decreases and competition increases.

With Skimming Pricing, a Company Starts Off with the Highest