With penetrating pricing, a company would initially charge a low price on a product to "get its foot in the door."

Name: With penetrating pricing, a company would initially charge a low price on a product to "get its foot in the door."
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Penetrating pricing strategy involves setting a low price for a new product to attract customers and gain market share. This price may not be sustainable in the long-term, but it can help the company penetrate or enter the market quickly.

With Penetrating Pricing, a Company Would Initially Charge a Low