Which statement about the use and interpretation of secondary data to measure a retailer's performance is not correct?
A)A retailer has to develop performance standards based on the best retailers,regardless of industry.
B)A retailer needs to adjust nationally-based data to reflect regional differences.
C)A retailer needs to adjust nationally-based data to reflect the size of the companies used in the sample.
D)A retailer's performance measures must be comparable to those used by secondary sources.

Question

Quizplus · Accepted Answer

A retailer should not necessarily base their performance standards solely on the best retailers across industries. They should consider the performance of the best retailers within their industry and adjust accordingly.

Which Statement About the Use and Interpretation of Secondary Data