A major disadvantage of advertising is that _____.
A) a small audience is attracted
B) retail control over message timing and content is low
C) few alternative media are available
D) the message is standardized and inflexible
Correct Answer:
Verified
Q8: The form of promotion that can be
Q9: In a horizontal cooperative advertising agreement,_.
A)two or
Q10: The U.S.retailer with the highest annual dollar
Q11: Which medium is associated with a low
Q12: What type of advertisement should be used
Q14: An advertisement in a local newspaper featuring
Q15: A major advantage of advertising is that
Q16: Which media can be classified as dailies,weeklies,and/or
Q17: A free alphabetical listing is provided to
Q18: A major difference between retailer and manufacturer
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